What Is A/B Testing In Marketing?
Testing is Essential to Build Brand Awareness & Lower Your Lead Generation Acquisition Costs
A/B testing takes a scientific approach of experimentation- when one or more content factors in communication (web, email, social, etc.), or audience targeting, is changed deliberately in order to observe the effects and outcomes for a predetermined period of time.
Results are then analyzed, reviewed, and conclusions are made based on the measured engagement and conversions.
How Is A/B Testing Done?
6 Step Process to Testing Your Way to Success:
1 Brainstorm & prioritize experiment layouts
2 Find 1 element to test & select your key performance indicators (KPIs)
3 Make a hypothesis & test plan
4 Collect research/data
5 Select the better performing creative or audience
6 Create another test
Testing Your Way to Success
It takes time to build a perfect lead generation funnel. The fastest way is to have a testing plan, hypothesis and realistic budget to collect enough baseline data.
Today’s ad networks enable testing, however they recommend closed-loop conversion tracking and budgets to support at least 50 conversions/leads/sales to consider it a viable test.
We can help expedite your testing roadmap by accessing our custom audiences and robust testing library.