Content Marketing- How Can It Help My Business?
Content marketing is a modern marketing approach of creating and distributing valuable content (blog posts, videos, webinars, eBooks) to your target audience.
Distribution strategies and tactics (emails, social media, form strategies, website/page design) are almost as important as the copy itself. If nobody sees your content, what’s the point?
Discover 5 Benefits From Investing in Content Marketing
1. Builds Business Awareness
Content marketing is a great way to build your business awareness. When done correctly, it will help build trust with potential clients and businesses.
Content marketing also helps create a positive image of your company, while defining you as a thought leader. If you have ever been involved in any type of marketing, then you know how difficult it can be to get people to notice your brand. You are also able to establish yourself as an authority in your industry and gain credibility.
2. Fosters Relationships
When you embrace content marketing, you create opportunities to build relationships with your audience by showing your readers that you care about their lives and what they think. They will return to your site, and will often share your content with others if they find it helpful.
3. Creates Trust
Trust is a huge factor in whether someone works with you or not. It’s created when you provide value and show to your audience that you’re an expert. Your audience will feel comfortable buying from you because they know that you are going to deliver exactly what you say you are going to deliver.
4. Supports Lead Generation
Lead generation is always a good thing. When you create compelling content to support lead generation, you are going to fill your sales pipeline. Getting potential clients interested in what you do and know their interests, or pain points, based on behavioral data- tracked with web analytics and marketing automation platforms.
A critical and often overlooked component is your gating strategy- it’s when people are required to complete a form to access the eBook, webinar, worksheet, etc. This strategy requires measuring bounce and conversion rates. If the bounce rate is high and conversion rate low, try adjusting the required form fields.
5. Increases Revenue
If you want to increase revenue, then you should definitely consider using content marketing combined with marketing automation. Content can also help with early, mid-and-late stage sales cycles, as well as deepen relationships with your current clients.
Content marketing enables you to let your audience know that you understand their problems and that you can solve them. You are letting them see how much you care about them and their needs. This applies to financial advisors, lawyers and accountants.
Marketing is no longer about the stuff or services you offer, but the stories you tell – Seth Godin